Open Up Your World is World Vision Malaysia’s campaign to promote the organisation’s international Child Sponsorship Programme.

Every day, hundreds of millions of poor children are excluded from the most basic services and denied the right to vital necessities, giving rise to some of the greatest disparities in children’s health, education and opportunities.

World Vision Malaysia’s Child Sponsorship Programme offers struggling children and their families the opportunity to transform their lives through a holistic development approach. The aim is to equip and empower the communities so that they can be self -sustaining in the long run.

As the campaign name suggests, Open Up Your World demonstrates how child sponsorship can expand one’s world in unexpected ways, not just for adults but also for children. It helps inculcate good values in the little ones, like caring, sharing and sense of responsibility.​