Chief Marketing Officer (CMO)

Provides visionary leadership for all marketing, communications, digital, and fundraising strategies across World Vision Malaysia. As a senior executive, the CMO shapes national brand perception, builds long-term donor engagement, and drives high-level innovation.

Key responsibilities

• Set long-term vision for brand, storytelling, public engagement, and donor growth

• Align marketing strategy with WVM's national strategy and global partnership priorities

• Provide visionary leadership for marketing, communications, and fundraising

• Lead strategic engagement with corporate partners, donors, ambassadors, and media

• Champion digital innovation, data analytics, automation, and omni-channel supporter journeys

• Accountable for achieving multi-year revenue growth targets

Qualifications & experience

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field

• Minimum 15+ years senior leadership experience

• Proven ability to lead large teams and drive transformative strategies

• Experience engaging Board-level stakeholders and national-level partners

Core competencies

• Executive leadership

• Strategic foresight

• National-level brand stewardship

• Partnership diplomacy

• Innovation & digital transformation

• Crisis communication & risk strategy

• High-level stakeholder engagement

Performance indicators

• Long-term revenue growth and channel diversification

• National brand recognition and reputation strengthening

• Multi-year strategic milestones achieved

• High-value partnerships formed and renewed

• Organizational digital maturity and innovation adoption

Expression of Interest

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