At World Vision Malaysia, we believe digital platforms can inspire generosity, mobilize communities, and connect more people to the needs of vulnerable children and communities. We are looking for a Digital Marketing Manager who can lead and strengthen digital marketing efforts across acquisition, engagement, fundraising, and brand visibility, helping the organization grow awareness, supporter engagement, and fundraising impact.
This is not simply a digital marketing role. It is a ministry of influence, creativity, and growth. At World Vision Malaysia, we are all fundraisers, and this role contributes to fundraising success through stronger digital acquisition, campaign performance, supporter journeys, and audience engagement. We are looking for someone who is strategic, agile, collaborative, and passionate about using digital platforms to inspire compassion, generosity, and action while serving God faithfully through excellence and impact.
1. Digital Strategy & Campaign Performance
• Lead and strengthen digital marketing strategies aligned with organizational and fundraising priorities.
• Develop and execute digital campaigns that support acquisition, engagement, fundraising, and brand awareness goals.
• Monitor and optimize campaign performance across digital platforms to improve effectiveness and return on investment.
• Ensure digital campaigns are audience-centered, data-informed, and aligned with World Vision's brand and mission.
• Identify opportunities to improve digital growth, innovation, and audience engagement.
2. Digital Acquisition & Engagement
• Support digital acquisition strategies that grow supporter engagement and fundraising outcomes.
• Strengthen digital supporter journeys across platforms, campaigns, and channels.
• Manage digital content and campaign execution across website, email, social media, paid media, and other digital platforms.
• Collaborate closely with fundraising teams to support integrated digital fundraising efforts.
• Encourage meaningful audience engagement through relevant, timely, and compelling digital experiences.
3. Analytics, Insights & Optimization
• Monitor digital analytics, campaign data, and audience insights to strengthen decision-making and performance.
• Prepare reports, dashboards, and recommendations to support optimization and strategic planning.
• Encourage a culture of testing, learning, and continuous improvement across digital campaigns and activities.
• Ensure digital performance tracking and reporting are timely, accurate, and actionable.
• Support the organization in using digital insights to strengthen supporter engagement and fundraising outcomes.
4. Leadership & Collaboration
• Lead, mentor, and support digital team members and external partners toward shared goals.
• Foster a culture of creativity, accountability, agility, collaboration, and continuous learning.
• Work closely with Brand, Communications, Acquisition, Retention, and Programmes teams to strengthen integrated campaign outcomes.
• Contribute as a collaborative organizational leader beyond the immediate scope of the role when needed.
• Model Christ-centred leadership through integrity, humility, stewardship, compassion, and service.
• Support and participate in organizational spiritual rhythms such as devotions, prayer, chapel, and faith-based initiatives.
• Passionate about World Vision's mission and Christian identity.
• Experience managing digital campaigns, paid media, content, or digital growth strategies.
• Strong communication, digital, and stakeholder management skills.
• Able to manage multiple projects, priorities, timelines, and stakeholders effectively.
• Experience in digital marketing, digital fundraising, social media, campaign management, performance marketing, digital analytics, content marketing, or related fields.
• Experience in nonprofit, NGO, faith-based, or mission-driven environments is an advantage.
• Strategic & Digital Thinking
• Campaign Management & Execution
• Analytics & Data-Driven Decision Making
• People Leadership & Collaboration
• Creativity & Innovation
• Christ-Centred Leadership
• Growth in digital acquisition, engagement, and fundraising performance
• Effectiveness of digital campaigns across platforms
• Improvement in supporter experience and digital journey performance
• Increase in brand visibility, audience growth, and online engagement
• Quality and timeliness of digital insights, analytics, and reporting
• Team performance, collaboration, and culture of continuous improvement
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