Drives the performance, optimization, and effectiveness of digital platforms and campaigns to enhance engagement, conversion, and fundraising outcomes for World Vision Malaysia. This role focuses on ownership of digital performance, data-driven optimization, and cross-functional influence.
1. Website & Digital Platform Management
• Manage and optimize website performance, user experience, and conversion journeys.
• Lead improvements in SEO, page performance, and mobile responsiveness.
• Identify and resolve technical or integration issues proactively.
• Ensure high standards of platform reliability, security, and functionality.
2. Digital Campaign Management
• Manage end-to-end execution of digital campaigns across channels.
• Ensure proper tracking setup (UTM, pixels, tagging) for accurate performance measurement.
• Work closely with internal teams to optimize campaign messaging and digital journeys.
• Monitor campaigns and implement real-time improvements.
3. Analytics & Performance Optimization
• Analyze campaign and web performance data to generate actionable insights.
• Identify opportunities to improve engagement, conversion, and ROI.
• Build dashboards and provide clear performance reporting.
• Ensure data integrity across platforms and tools.
4. System Integration & Vendor Management
• Coordinate with IT, CRM, and vendors to ensure seamless system integration.
• Lead testing of digital platforms, donation flows, and new features.
• Ensure digital ecosystem (website, CRM, payment gateway) functions effectively.
5. Cross-Functional Collaboration & Innovation
• Partner with Marketing, Campaigns, Communications, and Programmes teams to drive integrated digital strategies.
• Recommend new tools, platforms, or approaches to enhance digital performance.
• Share best practices and guide Associates or team members where needed.
• Bachelor's degree in Digital Marketing, Marketing, IT, or related field.
• 3–5 years of experience in digital marketing, web analytics, or digital operations roles.
• Strong proficiency with web analytics platforms (Google Analytics) and marketing tools.
• Experience with website platforms (CMS, WordPress, Drupal, or similar).
• Solid understanding of SEO, conversion optimization, and digital campaign tracking.
• Familiarity with CRM systems and marketing automation platforms preferred.
• Strong analytical and problem-solving skills with ability to work with data.
• Excellent communication and cross-functional collaboration skills.
• Digital Literacy & Technical Aptitude
• Data Analysis & Insight Generation
• Optimization Mindset
• Project Management
• Cross-functional Collaboration
• Attention to Detail
• Communication & Documentation
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